Sample digital media kit7/24/2023 Depending on the nature of your business, that could mean listing the address and phone number of your headquarters, your factory locations or locations of your retail outlets. Many businesses will benefit from listing where they are located. If you’ve launched a series of products, this is a good opportunity to list and describe them. In any case, briefly explain how and when your company got started, and where it plans to go from here. Some journalists will use this to provide context to readers, and others will mainly rely on it to fact-check. You may also want to include a paragraph or two about your company or organization’s history. Related: How to tell your story on your website in 3 easy steps Company history Literal, blunt descriptions tend to work best. Other brands may get more creative in setting the stage for their organization, but make sure you don’t leave too much to interpretation. If you have a mission statement or a vision statement, this is your opportunity to include it for media coverage. Many brands will start by introducing the name of the company or organization, followed by why it exists. Your media kit should include all (or most) of the following: The story of your brandįirst, you’ll want to tell the “story of your brand.” If this sounds vague, that’s because it is. If you have access to your own brand files already, you may be able to create the media kit yourself. You could also hire a professional to assemble (or design) all the necessary elements. So how can you create a media kit? Depending on what stage of business development you’re in, you’ll have a few options.įor example, if you have a creative director and/or a team of graphic designers, you could enlist their aid in creating a media kit from your branding and style guide. Media kits also give you a chance to dictate consistency standards for how your brand is represented.įor example, you can ensure that your company’s name is spelled and formatted in a way that reflects your brand standards (assuming journalists follow the rules stipulated by your kit). Putting together a media kit gives you more control over the quality of the content being published in relation to your brand.įor example, rather than relying on a journalist taking their own low-quality photos or grabbing low-res images wherever they can find them, you can provide a convenient source of high-resolution images, good quotes and other good materials. If you bundle all this information together in a media kit, you’ll cut down on the number of people reaching out to you. Ordinarily, a journalist might reach out to the leaders of your organization, asking the same basic questions about your company history and requesting quotes. Making a media kit accessible on your site also increases your own convenience. With the details readily available, it’s easier and more convenient to write a feature. Having a media kit on your website increases the likelihood that a journalist or blogger will write about you. It means more people will be exposed to your brand, and you’ll likely earn a link that passes referral traffic your way.Ī media kit streamlines this in several ways: Accessibility Being mentioned in the media in the form of reviews, announcements, press releases and industry-focused discussions is almost always good for your brand. There are several advantages to creating a media kit, all of which focus on improving the benefits of appearing in the press. If properly assembled and easy to access, a media kit can make it more likely that your business appears in published articles, and increase the correctness and consistency of how your business is presented. The “press” here could be practically anyone, from national news organizations to local bloggers. Related: Media relations insights from “The Fourth Estate” What is a media kit (aka press kit)?Ī media kit, also known as a press kit, is a set of materials, images, content, files and information related to a company or organization (and sometimes, an individual), all organized for use by the press. If you know how to create and popularize a media kit, you can capitalize on its utility, and get featured more frequently and more accurately in the press. It’s the not-so-secret source of high-resolution images, detailed information on how and why the company started and even quotes to make the article more immersive. Have you ever wondered how media outlets, bloggers and other professionals are able to write about major brands with such speed and accuracy? Most writers couldn’t do this without the help of a media kit.
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